Raul Villarreal in Global Trade: What Multicultural Teams See That Others Miss

When the pressure is on, the playbook only gets you so far.

That's the point our CEO, Raul Villarreal, makes in a new article for Global Trade Magazine. Labor shortages, port delays, and tight margins are pushing supply chain teams to their limits. Most companies respond with more process: standard workflows, translated manuals, compliance checklists.

Raul sees it differently. The teams that solve problems under pressure are often the ones drawing on different backgrounds and instincts. The question is whether leaders put those perspectives to work or just manage them.

A few ideas stood out:

• Culture does more than training. You have to translate a manual. You don't have to translate culture.
• "Industry standard" is a starting point. The real question is what this customer needs.
• People are the difference. As technology evens out across providers, judgment matters more.

That thinking goes back to where Source started: helping Latin American brands grow in the U.S. It still shapes how our teams work with every customer today.

Read Raul's full article in Global Trade Magazine

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