The Booming Hispanic Market Opportunity According to the Center for North American Studies (CNAS),...
Mexilink is a leading U.S.-based food and beverage distributor. While it is a global business, it has excelled in bringing popular Latin American brands to the U.S. market. Known for quality and authenticity, Mexilink supplies major retailers like Walmart, Costco, and Target. With growing demand for Latin American products, it has become a key bridge between manufacturers and U.S. consumers.
This growth created challenges that required a logistics partner with expertise, scale, and advanced technology.
Key Challenges
As Mexilink expanded, it faced key challenges:
- Extended Transit Times: Delays in transit slowed order fulfillment, affecting product delivery to retail partners.
- Strict Compliance Requirements: Large retailers required precise packaging, labeling, and data exchange, creating compliance challenges that risked disruptions.
- Scalability for Growth: Mexilink needed a logistics partner that could scale with its rapid expansion while ensuring compliance.
- Limited Technology Integration: Existing systems hindered efficiency and inventory management, requiring a partner to integrate seamlessly and improve technology capabilities.
Mexilink Partners with Source Logistics
To address these pressing issues, Source Logistics implemented a customized approach to support Mexilink’s needs, leveraging its robust infrastructure and industry expertise.
- Optimized Distribution with a National Footprint: To support Mexilink’s growth, Source Logistics procured strategically-located U.S. warehouses, significantly reducing transit times. By shortening the distance between Mexilink’s products and distributors, the partnership enabled faster deliveries and ensured product freshness.
- Food-Grade Warehousing & Compliance: Source Logistics upgraded their operations systems and provided SQF-compliant, food-grade warehousing to meet strict food safety standards. This safeguarded product quality, strengthened retailer confidence, and reinforced Mexilink’s retail partnerships.
- Retail Compliance Support: Source Logistics streamlined compliance with value-added services like labeling, kitting, and specialized packaging. This ensured Mexilink’s shipments met retailer standards, avoiding delays and penalties.
- Seamless Technology Integration: By integrating EDI and API, Source Logistics provided real-time shipment visibility, minimized order errors, and improved inventory management, enabling seamless data sharing across the supply chain.
Key Benefits
Through Source Logistics’ tailored services, Mexilink achieved numerous operational benefits, such as:
- Faster Transit & Retail Compliance: Source Logistics’ warehouse network reduced transit times, improving Mexilink’s delivery speed and ability to meet retailer demands. Their expertise in retail standards minimized compliance delays, strengthening Mexilink’s key retail relationships.
- Scalability & Proactive Quality Control: With a scalable logistics solution, Mexilink expanded into new markets without bottlenecks. Source Logistics’ “Excellent” SQF rating ensured proactive quality control, protecting Mexilink’s reputation and delivering top-quality products.
- Enhanced Technology & Visibility: EDI and API integration enabled real-time order tracking, reduced errors, and improved inventory accuracy.
Summary
For 20 years, Mexilink and Source Logistics have strengthened Mexilink’s U.S. presence, improving transit times and optimizing distribution. Source Logistics’ support ensured timely deliveries and seamless compliance with complex retail standards, allowing Mexilink to focus on growth.
As Mexilink expanded, Source Logistics scaled its support, maintaining efficiency and meeting rising demand. With technology-driven logistics and strong compliance, Mexilink grew across major retail channels, building a resilient foundation to bring quality Latin American food and beverages to a wider audience.
Francisco Morales, Chief Operating Officer at Mexilink, praised the partnership:
“Working with Source Logistics for the last 20 years has been a true partnership. Not only do we highly value their expertise and innovation, but most importantly, it has been their willingness and ability to grow and scale alongside us. Yes, we’ve streamlined our operations, but their support has also given us the confidence to pursue bigger retail opportunities. We’re not just a client to them; we’re partners in success.”
Partner with Source Logistics, your cultural companion to success in the U.S.
If you are looking to enter the market, reach new customers, or consolidate your supply chain, we can help. Contact us to learn more about the ways in which we can support your success
