Source Logistics began in 1999 with a single 20,000-square-foot warehouse and a simple idea: logistics works best when it’s built on trust, consistency, and strong relationships. Founded by cousins Marcelo Sada and Raul Villarreal, the company grew by focusing on people first (employees, customers, and partners) and by doing the work the right way, even when conditions were challenging.
Over the years, that approach helped Source Logistics expand steadily through economic cycles, supply chain disruptions, tariff uncertainty, and shifting customer needs. What started as one facility has grown into a national network supporting leading brands across food and beverage, consumer packaged goods, health and beauty, and consumer retail. Today, Source Logistics provides omni-channel distribution, warehousing, fulfillment, transportation, and value-added services across dry, ambient, cold, and frozen environments, with millions of square feet of FDA- and SQF-compliant space.
Growth at Source Logistics has never been about scale for its own sake. Source has consistently reinvested in its operations by adding capacity, upgrading infrastructure, and strengthening teams to support long-term customer partnerships and reliable execution.
Continuing to Invest Through Change
As the logistics industry has faced increased volatility, Source Logistics has continued to expand its footprint and capabilities rather than pulling back. With the support of Palladium Equity Partners since November 2023, the company has accelerated investments in facilities, freight services, and leadership to support continued growth.
Those investments are reflected in recent leadership appointments designed to support the next phase of the company’s expansion.
Adding Experience at the Right Time
Source Logistics recently appointed Bob Biesterfeld, former President and CEO of C.H. Robinson, to its Board of Directors. Bob spent nearly 24 years at C.H. Robinson, rising through the organization to lead one of the world’s largest logistics companies. During his tenure, the company delivered strong financial performance and navigated major changes in technology and global supply chains.
“Bob’s experience leading a large, complex logistics organization brings valuable perspective as we continue to grow our national platform,” said Marcelo Sada, President and Co-Founder of Source Logistics.
In addition, Luis Rodriguez was appointed Senior Vice President of Operations and is using his over two decades of logistics and operations experience in global business practices to focus on continuous improvement and strategic management across Source’s national operational network.
A Board Built to Support Long-Term Growth
Bob joins an experienced board that includes Giannella Alvarez, whose executive leadership spans U.S. and Latin American markets with companies such as Kimberly-Clark, Barilla, and Procter & Gamble, and Lourdes Pineda, a financial executive with senior leadership roles at Carnival and Crystal Cruises.
This mix of operational, financial, and global experience tied with the strong backing of Palladium Equity Partners supports Source Logistics’ continued expansion and focus on disciplined growth.
Looking Ahead
From its early days as a single-warehouse operation to its current national footprint, Source Logistics has grown by staying focused on fundamentals: investing in people, maintaining strong customer relationships, and building reliable infrastructure.
“Source Logistics was founded on perseverance, trust, and a belief in people,” said Sada. “Those values continue to guide how we grow and how we prepare for what’s next.”
As the company continues expanding through 2026 and beyond, Source Logistics remains focused on steady, intentional growth, grounded in the same principles that shaped its early years.
